Paid Advertising & Customer Acquisition
Super Position connects paid media strategy, campaign management, performance creative, conversion-focused funnels and accurate tracking to help turn paid attention into qualified opportunities.
The Acquisition System
Target Qualified Prospects
Match the right market with the right platform and offer.
Capture Attention
Test compelling messages, hooks, video and image creative.
Convert the Click
Guide traffic through a focused landing page or funnel.
Track Revenue Activity
Connect campaigns to calls, forms, appointments and customers.
Advertising Needs a System
Paid advertising works best when the campaign, message, creative, landing experience and measurement system are designed together. Higher-level engagements go beyond managing settings inside an advertising account.
What We Build
Scope varies by engagement, but our approach can connect strategy, media buying, creative, funnels, retargeting and measurement into one coordinated system.
Build the campaign around the right market, platform, offer and customer-acquisition objective.
Launch, monitor and optimize campaigns around business outcomes rather than surface-level advertising metrics.
Create a focused conversion experience around the campaign, audience, message and desired next step.
Develop video, image and message variations designed to support campaign testing and performance.
Build measurement around meaningful lead and customer activity—not only clicks or platform-reported conversions.
Reconnect with prospects who showed interest but were not ready to convert during their first interaction.
Funnels Built Around the Campaign
A campaign-specific funnel removes distractions and gives each visitor a clear path toward calling, booking, requesting a quote or becoming a lead. Funnel creation is included within the appropriate advertising engagements rather than treated as an unrelated afterthought.
Message Match
Keep the promise in the advertisement consistent with the destination page.
Focused Conversion Path
Remove unnecessary distractions and emphasize one clear next step.
Trust and Proof
Reinforce the offer with reviews, results, benefits and answers to common objections.
Accurate Measurement
Track forms, calls, bookings and meaningful conversion events.
Paid Advertising Engagements
Final scope depends on advertising platforms, monthly media spend, funnel requirements, creative needs, campaign complexity and the number of offers or markets being promoted.
For businesses that already have a validated offer, usable creative and a functional website or landing experience.
Monthly Retainer
$2,500 per month or 15% of ad spend, whichever is greater
$2,500 Launch & Implementation Fee Paid before strategy, setup and campaign build begin
Recommended for businesses prepared to invest approximately $5,000 or more per month in advertising, subject to market and customer economics.
For businesses that need media management, a stronger conversion experience and ongoing creative testing.
Monthly Retainer
$4,500 per month or 15% of ad spend, whichever is greater
$5,000 Launch & Implementation Fee Covers strategy, funnel setup, tracking and campaign build
Recommended for businesses prepared to invest approximately $7,500–$10,000 or more per month in advertising.
For established businesses that need paid media, funnels, attribution and growth strategy coordinated as one system.
Monthly Retainer
$7,500 per month or 12.5% of ad spend, whichever is greater
Starting at $10,000 Launch & Implementation Final fee depends on funnel, integrations and campaign scope
Recommended for established businesses prepared to invest approximately $15,000 or more per month across advertising platforms.
Advertising Spend Separate
Media spend is paid directly by the client to the advertising platform.
Three-Month Initial Term
Paid advertising engagements begin with an initial three-month commitment.
Defined Creative Scope
Monthly concepts, edits, variations and revisions are capped by the selected scope.
No Performance Guarantees
Results depend on the offer, market, budget, sales process and customer experience.
Commercial & Performance Content
Higher-level advertising engagements can include creative strategy, scripting and editing. Original filming, photography, talent, locations and extensive production are separately scoped so the engagement remains sustainable and the deliverables remain clear.
Campaign-focused pages are designed specifically to support the paid acquisition strategy.
Full websites and more complex funnel systems require a dedicated build scope rather than being quietly absorbed into an advertising retainer.
Our Process
We evaluate the complete acquisition path before deciding what to launch, produce, rebuild or scale.
Review the offer, audience, sales process, existing campaigns, creative, funnel and measurement.
Develop the campaign strategy, tracking, messaging, conversion path and creative required for launch.
Launch campaigns, gather data and identify the audiences, offers and messages producing meaningful activity.
Refine campaigns, funnels and creative while increasing investment where the economics support growth.
Who This Is For
Businesses seeking more calls, consultations, appointments, estimates or qualified local inquiries.
Companies with valuable consultations, cases or engagements where lead quality matters more than inexpensive clicks.
Established businesses ready to invest in advertising, creative, funnels and systems capable of supporting scale.
Frequently Asked Questions
The fee covers the concentrated work required before and during launch, which may include discovery, research, strategy, campaign architecture, tracking, account setup, funnel development, CRM connections and quality assurance. The exact implementation scope depends on the selected engagement.
No. Advertising spend is separate and is generally paid directly by the client to Google, Meta or the selected advertising platform.
Larger advertising budgets generally create more campaigns, audiences, creative testing, reporting and financial responsibility. The minimum retainer protects the foundational strategy and management work, while the percentage allows scope to grow appropriately as media investment increases.
One campaign-focused landing page or funnel is included in the Performance Growth System and Full-Funnel Acquisition Partner engagements. Paid Media Management is intended for businesses that already have a functional conversion experience.
No. Full websites, redesigns, multi-page sites and complex funnel systems are scoped through the separate Website & Funnel Creation service. Advertising engagements may include one campaign-specific landing page or focused funnel when stated in the selected scope.
Higher-level retainers can include creative strategy, scripting and a defined number of edits or variations using available assets. Original filming, photography, travel, locations, talent, animation and substantial commercial production are separately scoped.
Paid acquisition requires time to build, launch, collect useful data and refine the campaign. A three-month initial term creates enough room to evaluate the system more responsibly than a short, reactionary test.
No responsible advertising partner can guarantee a particular number of leads, sales or revenue. Results are influenced by the offer, market, competition, budget, creative, reputation, pricing, sales process and customer experience. We build, measure and improve the system around those variables.
Schedule a Connect Call to discuss your offer, market, advertising goals, current assets and the acquisition system required to turn paid attention into measurable opportunities.
Innovation
Fresh, creative solutions.
Integrity
Honesty and transparency.
Excellence
Top-notch services.
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